Deserve was founded on August 16, 2015 by Desmond Nji Atanga in Bamenda out of an altruistic desire to empower and support individuals whose personal growth and development in relation to that of a nation is inextricable. This idea was hatched from his longstanding activism as a youth leader with the zeal to empower and support those whom society mostly regards to be weak and vulnerable. As a young boy, Desmond acknowledged the importance of a woman’s welfare in the society, having been raised up single-handedly by his mother with much love and care. His bearings had before this idea, stood on supporting women, girls and youth in order to fit squarely in the society and contribute to the growth and development of the nation. As a teacher, Desmond Nji upheld the holistic education of a man as a necessary requisite for society’s growth and development. Thus, wholesome training shapes the mindset and is a function of productivity. To him, men, women and youth must receive the right education in order to direct their thoughts and practices.

Health is very necessary for growth and development. One way of making a man stay healthy is to give him awareness that enables him to make informed decisions for his good and the good of the society. The community or nation made up of other persons then deserves the best practices of his welfare.

The role of charity in the delivery of education and health is essential. If all persons are born equal, then they deserve equal chances to achieve growth and development. In most cases, charity plays the part of giving to those who are in need and can hardly acquire or are ignorant of what they need for various reasons. The way of manifesting love for others’ welfare is to give. This makes civil society also a vital part of education and society at large.

The world keeps on changing. It is also good for man to learn and adapt to the changing patterns of life for the general good of the society. Hindrances to development could include gender bias and intergenerational clashes. In most cases, women, girls and youth are considered as underdogs. Yet, society’s growth and development deserves their utmost contributions. It is important therefore to directly involve them in issues that are inextricable to them. Sexuality is one of such issues which if not catered for rightfully, can destroy a person with harmful consequences to the society. As such, meaningful education should include an appropriate approach to sexuality education in order to guide the choices of individuals in a way that is healthy for individuals and for the society at large.

From 2006 to 2015, Desmond Nji garnered inspiration and experiences from his activities as a designer, a tailor, a teacher, a composer, a preacher, a mentor, a writer, a young leader and from his activism across Cameroon and the world. Moreover, his biggest push came from the following words: 1 Corinthians 16:14, ‘Let all your things be done with charity.’ Acts 20:35, ‘I have shewed you all things, how that so labouring ye ought to support the weak, and to remember the words of the Lord Jesus, how he said, It is more blessed to give than to receive.’

After more than 12 months of devising a well-made strategy to pursue his idea and building on his earlier initiative, the ‘Invest in a Girl, Reap Sustained Advantages’ training programme which provided free leadership empowerment and sexuality education to 30 enlisted youth in Bamenda, he concluded to establish an organisation to harness this idea on August 16, 2015. Desmond Nji shared his initiative with some of his colleagues and some of those he mentored. They subscribed to his idea and opted to join and pursue the vision.